Jiaozuo: Building a Yellow River Culture Tourism Health and Wellness Integration Development Display Zone!
Yesterday afternoon, Secretary of the Municipal Party Committee and Mayor Xu Yixian conducted a special investigation into the ecological protection and high-quality development of the Yellow River Basin, as well as the Zhengja Yellow River Culture Tourism Belt. He emphasized that the tourism and culture sector is a ‘trump card’ for Jiaozuo. It is crucial to seize strategic opportunities, deeply excavate the value of mountains, rivers, Tai Chi culture, and ‘Four Herbal Medicines,’ and innovate more new business models and plan more good projects to create a Yellow River Culture Tourism Health and Wellness Integration Development Display Zone, showcasing new achievements and writing new chapters in the ‘Yellow River Grand Symphony’ of the new era.
During his visit to Jiaoying Pastoral Complex in Wuzhi County, Xu Yixian affirmed the operational concept of ‘taking the Yellow River culture as the core.’ He emphasized that culture is the key to market, and it is essential to meticulously plan and create excellent products so that tourists will ‘come spontaneously’ and the market will be sustainable. Hearing about the Jianye Grand Canteen gathering cuisine from across the province, Xu Yixixian said that it was necessary to highlight Jiaozuo’s ‘home field advantage’ by setting up a Jiaozuo catering area, fully showcasing ‘Four Herbal Medicines,’ Wuzhi Camellia Oil, and PinYang Donkey Meat, presenting the culture of Huaihe cuisine and promoting Huaihe health and beauty food.
At the head of People's Victory Canal, Xu Yixian listened to the report on the control planning of the Yellow River Wetland AAAA Scenic Area and learned about the planning situation of the Yellow River Museum Project. He emphasized that the head of People’s Victory Canal is an important node for inheriting Yellow River culture and telling the story of the Yellow River. It is essential to balance protection and development, with high standards, first-class design, and reasonable road network construction and scenic area layout to create a tourism area, museum, and red education base, achieving maximum integrated benefits. At the same time, it is necessary to conduct project research, accelerate project pre-implementation, strengthen upward linkages, and ensure entry into the national tourism project ‘basket.’
At the construction site of Tai Chi Academy in Weinan, Xu Yixian listened to the report on the planning and construction of Weinan Yellow River Ecology and Tai Chi Culture Integration New District Project and Tai Chi Culture Town. He inspected the construction progress. He emphasized that we should have ambitious vision, big scale, focus on layer, and leave space in the project planning to safeguard the ‘Tai Chi Holy Land’ brand. It is necessary to fully utilize the advantages of the city along the Yellow River, focus on ecological protection, tourism integration, industrial town integration, and Zhengja integration, and accelerate the planning and implementation of more high-quality, high-yield projects to provide solid project support for building the Yellow River Culture Tourism Health and Wellness Integration Development Display Zone.
At Huishan Tang Company, Xu Yixian inspected the company, hoping the company would fully utilize new media to promote the concept of ‘Four Herbal Medicines’ and their health and wellness value, enhance brand influence, and seize development highlands.
Jiaozuo Daily All Media Reporter Yang Linna/Text Zhao Linfeng/Photo
