Online Promotion of Seafood Scenery: Xiangshan Deputy County Executive Livestreams ‘Sales’

A table of boundless seafood enjoyed amidst the blue sea and blue sky, this scene takes place during a live broadcast. On June 20th, Xiangshan County's Standing Committee Member and Deputy County Executive Chen Xingli transformed into a 'net red,' promoting Xiangshan seafood scenery and simultaneously driving sales nationwide.

The live broadcast screen features a table of boundless seafood that is worth noting. The table is covered with seafood, including Spanish mackerel, yellow croaker, mud crabs, lobsters, spicy snails, clams, abalone, flower clams, scallops, bamboo clams, and seasonal seafood – Spanish mackerel, known locally in Ningbo before Qingming Festival as 'Chuanou' ().

Currently, a large number of Spanish mackerel are migrating in large groups to reproduce in Xiangshan Port, forming a Spanish mackerel feeding season. This is a prime time to enjoy Spanish mackerel, and their meat is exceptionally delicate and fresh at this time.

During the live broadcast, Chen Xingli introduced Xiangshan seasonal seafood delicacies and self-driving routes. Through a mobile phone screen, Chen Xingli recommended food and scenery to netizens. As a first-time live streamer, he immediately entered a state when promoting local specialties.

The live broadcast venue is located at 'Oak Tree Haven · Seashore Heart,' and simultaneously, branch venues were set up at Xiangshan Film and Television City, Shipu Fishing Port Ancient Town, East Sea Half Mountain, and Ma Yang Crab Claw Port, with connections across the country to interact with viewers and share Xiangshan's food, scenery, and accommodation with nationwide netizens.

During the live broadcast, Chen Xingli brought a heavyweight welfare to nationwide netizens: Xiangshan launched a tourism consumption voucher worth 20 million yuan and 10,000 self-driving tour packages, along with free entrance tickets to attractions, seasonal seafood delicacies, and self-driving routes… issuing sincere invitations to global tourists.