Everyone, the Railway Guerrilla Scenic Area Cultural Tourism Creative Product Competition is Now Open! 2000 Yuan Prize Awaits You!
To promote the research and development of creative cultural products, enrich the supply of tourism commodities, with innovative design as the core, with the goal of transforming scenic area cultural and creative products and cultural commodity systems, fully tap into the red cultural resources of the railway guerrilla, inherit the red gene, enhance the influence of the scenic area, and held the Railway Guerrilla Scenic Area Cultural Tourism Creative Product Competition.
Organization
1. Host Unit
Zhuge District Propaganda Department
Zhuge District Tourism and Culture Bureau
2. Co-host Unit
Zhaozhuang Donglin Tourism Development Co., Ltd.
Submission Objects and Work Requirements
1. Submission Objects
Openly soliciting for nationwide submissionsAll enterprises and institutions engaged in tourism product research and development, design, production and sales, designers, product manufacturing companies, art and craftsmens, innovators, and college students are welcome to participate.
The event adopts a registration system, and participants must fill in the relevant application form and agree to comply with the relevant regulations of the event.
2. Submission Categories
The works should feature railway guerrilla cultural symbols, reflect the characteristics and humanistic charm of the scenic area and tourism resources, and mainly include but not limited to:
1Tourist souvenirs: Creative handicrafts ( pendants, figurines, sculptures etc.); Various creative toys; Creative jewelry
2Household practical consumer goods: Creative stationery, office supplies, furniture supplies, smart electronic devices.
3IP derivative products: Derived from anime images, illustrations and creative designs, such as paintings, posters, handbags, greeting cards, bookmarks, umbrellas, notebooks (in any form).
4New media art: Short comics (vertical comics), illustrations, emojis, 5-minute or less creative videos etc.
5Brand and packaging creative design: Creative design around local agricultural products and flavor snacks.
6Traditional Crafts + Non-Heritage Creative Design: Art and craft products and non-heritage cultural products
3. Work Requirements
The submitted works should fully demonstrate the following attribute requirements:
1Regionality:The design theme should highlight the railway guerrilla culture, inherit the red gene, and use the image and landmark tourism attraction information of the scenic area to fully reflect the cultural characteristics and scenic features.
2Marketability:It has practical value and market promotion prospects, has a high commemorative value, quality is good, beautiful and safe, easy to carry, easy to collect, has mass production feasibility and good market development prospects, and has the potential for further design optimization and market share expansion, and has the ability to attract investment
3Innovation:Creative, novel and unique, not mainstream, fashionable, integrating emotion and consumption.
4. Submission Format
The submitted works will be submitted in design draft form. The submitted works must meet the following requirements:
1Work design text outline(Including: work name, design concept, product positioning, usage method, with a word count of no more than 300 words).
2Images and text electronic documents(Image resolution not less than 300dpi, storage format TIF or JPG).
3The submitted works must be original works of the participant, without infringing on any third party's intellectual property rights or other rights; the participant recognizes that the organizing agency has the right to collect, publicize and exhibit the submitted works, and has the right to exhibit and publish (including electronic publication).
Activity Time
1. Starting from March 16, 2020
2. The submission time for household practical consumer goods and brand and packaging creative design categories is until May 19, 2020
3. The submission time for other categories is December 31, 2020
Award Design
Once the design works are submitted, you will receive a prize of 2000 yuan
Registration Method
Log on to the 'Railway Guerrilla Scenic Area' WeChat official account, download the 'Railway Guerrilla Scenic Area Cultural Tourism Creative Product Competition Registration Form'
1. Registration email
2. Consultation telephone
19963257065 (Mr. Chu)
The organizer has the final interpretation rights
The Railway Guerrilla Scenic Area is mainly based on 'the spirit of the Railway Guerrilla' excavation, refining, enhancement, display and dissemination, and is a innovative red cultural theme park integrating culture, tourism, education, film and television. It covers seven main bodies including stele, corridor, pavilion, city, grave, garden and square, which carries commemoration of past, heroic salute, patriotism education, party spirit education and immersive experience, and comprehensively displays the unique charm of the red culture of the Railway Guerrilla of Zhao Zhuang, which is a heritage highland of Zhao Zhuang's spirit, charm and strength.
Source: Railway Guerrilla Scenic Area
