Table Explanation: Top 10 Ancient Villages – Which One Do You Want to Visit Most?
Top 10 Ancient Villages – Basic Overview
Table AnalysisThis article selects Wuzhen, Fenghuang Ancient Town, Gongban Ancient Town, Pingyao Ancient City, Xitang Ancient Town, Zhouzhuang Ancient Town, Hongcun, Lijiang Ancient Town, Zhaji Ancient Village, and Tongli Ancient Town as research samples based on 'Top 10 Most Beloved Ancient Villages in 2017' as chosen by netizens. The success of these ten ancient villages in being selected is closely related to their own appeal and popularity among netizens, but also relies on the marketing and promotion facilitated by the internet. Sina Travel was one of the initiators of this selection activity, and Sina Travel Weibo is an important social media marketing platform. This article selects the official Sina Travel Weibo accounts of each of these ten ancient villages to explore their Weibo marketing strategies, which have strong persuasive power and representativeness. In the ten ancient villages, Wuzhen is the favorite among netizens. As of August 20, 2018, Pingyao Ancient City had the highest number of fans and the highest number of Weibo posts, and basic information for each ancient village is shown in the table
