Domestic Tourism Accelerates Recovery, Multiple Cities' Travel Agencies Focus on 'Safe Tours' and Private Groups
Recently, tourism businesses in Shanghai, Shaanxi, Xinjiang, and Sichuan have resumed part of their business operations. The first batch of products from travel agencies and online travel platforms have started to go online and accept bookings. At the same time, relevant local offline stores have also started to open. The tourism industry is starting to resume operations in an orderly manner, and the domestic tourism market is accelerating its recovery.
Multiple places have restored tourism agencies' part business operations
On March 14, the Shanghai Municipal Bureau of Culture and Tourism issued a notice regarding the resumption of part business operations of tourism enterprises in the city, according to the notification of the Ministry of Culture and Tourism regarding the resumption of production and operation of cultural and tourism enterprises. It limited the resumption of business operations of Shanghai's tourism enterprises in terms of scope and extent, except for cross-provincial and cross-border team and ‘flight+hotel’ tourism business. Outside this range, business operations can be carried out normally.
On March 16, the Shaanxi Provincial Bureau of Culture and Tourism also issued a notification regarding the resumption of tourism agencies' business operations. In addition to cross-provincial and cross-border team and ‘flight+hotel’ tourism business, companies can resume tourism business operations.
According to media reports, on March 17, the Sichuan Tourism Agency also issued a notice, according to the relevant notification of the Sichuan Provincial Department of Culture and Tourism, to announce the relevant matters related to the resumption of production and operation of cultural and tourism enterprises. Domestic tourism can be carried out normally.
Reporter learned from Ctrip that, according to the notification of the local cultural and tourism departments, Ctrip will carry out local tourism business operations in accordance with the requirements, resume group travel, independent travel, one-day trips, and hotel+scenic spot self-driving tours, and also launch ‘safe travel’ theme, and take security measures and customer service to meet the travel needs of citizens and tourists in the same province.
The first batch of local products launched focus on ‘safe travel’, private groups, and small groups.
Tourism companies' resumption of business operations' first batch of local products are less crowded and more private, such as private groups and small groups, and the service providers strengthen themeasures to launch ‘safe travel’.
Ctrip group travel business is quickly recovering in Shanghai, Shaanxi, Xinjiang, and Sichuan local products, accompanied by current seasonal activities such as ‘green travel’ and proximity to nature leisure travel. In terms of product form, it focuses on private groups and small groups, and launches a batch of high-experience, low-density tourism products. The ‘safe travel’ private group has an independent booking, not with strangers in the same group, ensuring the user experience. For example, Shanghai's first batch will launch multiple products such as Magnolia Forest, Zhu Jiachen+Yuyuan, and Chongming, all of which are private groups. Full-vehicle, full-guide service. Shaanxi will also launch+Huangdiya, Xi'an Tang Dynasty nightlife+Xieyaonv Favouring Prayer Line, etc. routes.
In terms of group travel services, the first step is to ensure the safety of tourists' travel. It is introduced that Ctrip's self-operated products increase the requirements in the service, for example, in Shanghai, the guide needs to measure the temperature and wear a mask to provide service, measure the temperature and wear a mask, and bring a care package for the group, including masks, alcohol, and disposable hand sanitizer. Some places have requirements for group restaurants to use separate meals and public chopsticks facilities, etc.
One-day trips are also particularly emphasized in ‘safe travel’. Ctrip is linked with suppliers, vehicles are strictly disinfected, and the vehicle personnel, including guides, drivers, and tourists, need to measure the temperature. In addition, the one-day trip products provide six guarantees: itinerary transparency, cancellation and refund commitment, no price increase commitment, disaster relief guarantee, travel warning, and emergency rescue.
The Chongqing Daily and Shaanxi Daily reporter Zheng Sanbo
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