Hengshui Flash News: District Tourism and Culture Promotion Bureau Organizes ‘Cloud’ Cultural and Creative Development Training
On March 26th, the District Tourism and Culture Promotion Bureau organized the entire Heyuan Lake Tourism Development Alliance members through a live streaming event for a specialized training on tourism cultural and creative development. This 'cloud' training was hosted by Liu Yuheng, General Manager of Beijing Fengjing Culture and Creative Development Co., Ltd., a consultant of the China Tourism Commodity Industry Alliance, focusing on four dimensions: cultural IP, tourism cultural and creative products, tourism cultural and creative scenes, and innovative value operation, explaining how cultural and creative elements can enhance tourism under the context of cultural and tourism integration for the alliance members. The next step, the District Tourism and Culture Promotion Bureau will continue to strengthen training efforts, select carefully curated training courses, and empower Heyuan Lake's tourism industry to achieve high-quality development.
Source: Heyuan City People's Government Website
Editor: Xiao Yanzhao
