Xiamen's First Hotspot, More Tourists Than Gulangyu Island, But Locals Don't Visit Often

When it comes to tourism in Fujian, Xiamen is undoubtedly the most popular, playing a very important role in the city's GDP contribution to the tourism industry.
Visiting Xiamen for tourism, many people's main purpose is to go to Gulangyu Island. Nanputuo Temple and Zhongshan Road are also very popular, surprisingly, Gulangyu Island is not the most visited place by tourists.
Which tourist destination is so popular? When you mention the name, many tourists from outside the area find it unfamiliar. It is a town built on a small scale that looks very ordinary.

That town built on a small scale is Zengcuofu Village, located in the southeast of Xiamen Island, in front of the village is the sea.
Zengcuofu Village was originally a fishing village. Compared to other places in Xiamen, its economy was generally poor, and locals lived a life of 'male outside, female inside', with men going out to sea to fish and women taking care of children, the elderly, and housework at home.
Now Zengcuofu Village has been developed into a tourist resort, dubbed Fujian's most artistic creative fishing village, and locals who still make a living fishing are very few, most of them have gone ashore to do business or become rent collectors.
The popularity of Zengcuofu Village is not because it has beautiful scenery or historic sites, but because it gathers various kinds of shops, satisfying the Chinese people's love of shopping and the desire to join in the fun, while solving the problem of dining.

Although Zengcuofu Village has a strong commercial atmosphere, its fame is not as great as Gulangyu Island. Logically, the tourist volume cannot exceed this famous island. This is because,
It turns out that Gulangyu Island conducts daily restrictions, and once the ship tickets are sold out, tourists are unable to board the island, and stranded tourists have nowhere to go, naturally flocking to places like Zengcuofu Village that don't limit tourist traffic during normal days.

Furthermore, many tourists will return to Xiamen Island in the evening after spending the day on Gulangyu Island, and Zengcuofu Village, with its scattered restaurants and street food stalls, becomes the first choice. The Chinese people's choice of a place to 'check in', is sometimes not because the place has beautiful scenery or deep cultural heritage, but a herd mentality – if so many people go, I want to go too.
The morning in Zengcuofu Village is sparsely populated, and people begin to increase as the evening approaches.

The popularity of Zengcuofu Village is due to continuous online buzz, while for locals in Xiamen, few important things are ever done here.

The main reason is that Zengcuofu Village, as a 'hot village', has too many tourists, and prices are higher than in some other places, which is a common problem in popular tourist destinations across the country.

In Zengcuofu Village, many small shops are crowded with consumers, and tourists see them and go up to join in the purchase. After a chain reaction, the business of the shops has become better, and whether the goods are good or not is another matter. Of course, some shops with good reputations have a higher survival rate.