Pacific Coffee Officially Recruits ‘Bomb’ Experts (April Fool’s Day Campaign)
Over the years, Pacific Coffee has moved beyond being just a coffee brand. Pacific Coffee has been following trends by exploring different fields and launching many novel cross-border stores in recent years, such as: Pacific Coffee and Beijing University International Hospital's joint venture to open a 200-square-meter 'Hospital Cafe'; Pacific Coffee and China Resources Bank's collaboration to try 'Coffee Bank' stores; and Pacific Coffee's eco-themed concept store in Beijing.
According to TOM website reports, Pacific Coffee partnered with Master Kong to launch the 'Crispy Bomb' series of new beverages, and officially announced the recruitment of 'Bomb Experts' on April 1st, April Fool's Day.
Pacific Coffee is a Hong Kong and Macao chain of American-style coffee shops, founded in 1992 by an American couple in Hong Kong. When Pacific Coffee was founded, the founders traveled from Seattle, USA, to Hong Kong to be inspired by Hong Kong people's fighting spirit and to provide a space for weary urbanites to rest. It opened its first cafe in Hong Kong. The business is distributed in China's Beijing, Shanghai, Hong Kong, and Singapore, with the most in Hong Kong, and is one of the largest coffee chains in Hong Kong.
In 2010, Pacific Coffee was acquired by China Resources Venture Capital and became its sole coffee chain brand. Pacific Coffee's business is mainly divided into 'Coffee Retail Business', 'Enterprise Coffee Business', and 'Franchise Business'. Starting in 2009, franchise business was carried out. In 2011, Pacific Coffee officially entered the mainland China market, becoming one of China's most loved and influential coffee chain brands thanks to 'Good Coffee, Good Service, Good Environment.'
This time, Pacific Coffee seems to have insight into the psychological needs of young people. This collaboration combines the fun of April Fool's Day and the childhood classic memories of Master Kong's chocolate balls. Pacific Coffee hopes to use Master Kong's 'Crispy Bomb' limited-edition beverage to allow people to slow down from the busy urban life and enjoy a moment of carefree fun and nostalgic memories.
It is reported that Pacific Coffee and Master Kong's 'Crispy Bomb' series of new beverages will be launched on April 1st, April Fool's Day, and will continue until May 19th.
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