Lasting 27 Days! The Jinlang Black Goat Gourmet Festival Concludes, Sparking a Tourism and Food Craze
As the Spring Festival approaches,
Today is the 27th day of the 12th lunar month,
The 27-day Black Goat Gourmet Festival has also come to an end.
It is reported that this Black Goat Gourmet Festival relies on the cultural and tourism resources of Jinlang County's green and mountains and abundant high-quality ingredients, and through a combination of business and tourism, it has been built into a 'online traffic guidance, offline experience' consumption new scene model. Further enhance the influence and market share of Jinlang County's geographical indication products and local delicacies.
During this event, Jinlang County designated nearly 100 well-known catering merchants to launch black goat series dishes. Tourists who dined at designated reception merchants not only enjoyed authentic black goat delicacies but also felt the atmosphere of the Black Goat Gourmet Festival.
During the event, Sichuan famous food hosts and food masters Fei Ge, Chengdu's well-known internet celebrity food anchors visited designated reception merchants to conduct live cooking and tasting of black goat dishes. Chengdu and Deyang WeChat big Vs competed to report this event, further promoting the fame of Jinlang black goat.
Tourists from Chengdu and surrounding areas flocked to Jinlang County to participate in the city-wide black goat gourmet cultural tourism festival, enjoying delicious black goat feasts, shopping for Jinlang's famous local specialties, and exploring Wufeng Ancient Town, Huizhou New Town Greenway (Kuma Town), and Weihua Bay Provincial Tourism Resort.
The specially produced electronic vouchers were launched and immediately received a warm response, quickly selling out within a few days. Tourists snapped up black goat feast vouchers online and used them to offset consumption at designated reception points. This mobilized the enthusiasm of the masses, allowing tourists to enjoy discounted prices, and further boosted the enthusiasm of participating merchants.
Moreover, Jinlang County's local specialties were also popular. Jinlang specialties include Cloudy Peak Bright Herb, Jinlang edible fungi, Jinlang No. 1 olive oil, and Gan Yu Lan Stone Orchid, which were sold at booths in various reception stores as Jinlang souvenir gifts, and organized groups of people both domestically and abroad to promote Jinlang County's local year goods, further showcasing the elements of 'beauty and quality of Jinlang'.
Tourists at the Black Goat Gourmet Festival not only tasted delicious black goat feasts but also brought back a full box of Jinlang's famous local specialties, and also stocked up on year goods, truly a win-win situation.
Through this combination of business and tourism, Jinlang County has maximized its food tourism value and continuously built the brand of Jinlang County's high-quality black goat ingredients. It has effectively attracted tourists from Chengdu and surrounding areas to experience it, enhancing Jinlang County's city name's influence and appeal.
At the same time, through this new tourism model with food appreciation as the main axis, it further enhanced the popularity of Jinlang County's agricultural specialties, national geographical indication product ingredients, and let more people know the unique charm of 'Future City'.
