Zhike Town: Developing Rural Tourism Through Agricultural and Tourism Integration
Shuāngshàng Qǔjíxīn'Within a year, this place will become a farm-tourism combined internet celebrity punching-in spot, in the spring, thousands of acres of peach blossoms and lavender will bloom in competition, in the summer, insects will chirp and birds will sing, you can swim in the Seven Rainbow Sand Beach, in the autumn, fruits will be abundant, and the glass walkway will showcase the harvest, in the winter, snowflakes will fall, and self-catering barbecues will be filled with smoke......'Chen Xinghua, the village head of Douwu Village in Zhike Town, was confidently introducing the winter plum blossom base.
Leverage the 'Rural Sentiment Card', encourage returning talented people to start businesses
Zhike Town encourages entrepreneurs and migrant workers to return to their hometowns to start businesses, seize the opportunity, grasp the business, guide entrepreneurs to develop integrated development of primary, secondary and tertiary industries, and promote the development of rural industries and migrant workers' nearby employment.
'I am a native of Zhike Town, I have been working outside for many years, now that I have capital, and with the support of the government assisting us in transferring land, we can be confident, at ease, and boldly contribute to the development of our hometown.'Chen Xinghua, seeing the future development prospects of the 300-mu winter plum blossom planting base in Jiaoquan Community of Zhike Town, which integrates 'leisure and tourism plus picking experience plus forest underplanting', decided to build a 'next-generation' thousand-mu peach garden in Douwu Village Committee.
Transform traditional production patterns, enable villagers to become rich at home
'Traditional agriculture has high risk, long cycle, and slow effect, the upgraded peach garden integrates tourism, viewing, and agriculture, city tourists can eat, play, and see it here, not only can it drive villagers' employment at home, but it is bound to become a major hot industry for economic development.'Chen Xinghua said.
In recent years, the Zhike Town Party Committee has shifted its work focus to poverty alleviation and rural revitalization, gradually transforming the villagers' traditional agricultural investment heavy, high risk, long cycle, and slow-effect 'planting to live' model into 'farm-tourism combined' mode. Taking advantage of local conditions, digging out its own characteristics, making reasonable use of land, mountains, and water resources, and through the method of land transfer, relying on the development of beautiful villages to develop tourism, transforming farmland into scenic areas, transforming farmhouses into guest houses, and transforming agricultural products into tourist products, combining agriculture with tourism, treating tourism as a business, and transforming resources into capital and assets, enabling villagers to enjoy a 'business meal' and a 'tourism meal'
Strengthen the beautification of residential environments, build a bridge and pave the road for farm-tourism development
The 'pure original ecology' village appearance will inevitably be a major factor affecting farm-tourism development due to imperfect infrastructure. To better develop farm-tourism, Zhike Town will intensify its efforts to improve rural living environment. Coordinating production and life and ecology, and using the construction of beautiful and habitable villages as a guide, focusing on rural garbage treatment, sewage treatment, toilet renovation and village appearance improvement as the main direction, forming a three-level joint rural living environment, clarifying responsibilities, going door-to-door, raising the villagers' awareness of improving the living environment, setting up 91 village group village cleaners and 257 people, filling the shortcomings of rural living environment, achieving comprehensive, three-dimensional, zero-dead angle, and all-fields of strong, building a bridge for farm-tourism development.
'Farm-tourism development is the 'spring' for entrepreneurs, the government, and the villagers. We look forward to the macro-scene of Zhike Thousand Mu Peach Garden.'Chen Xinghua said. (Source: Zhike Town, Teacher Zhong County, Author: Chen Haiyan)
