Jiangsu Announces 12 Measures to Boost Cultural and Tourism Consumption: Implementing Policies for Special Populations
Recently, the Provincial Government of Jiangsu Province issued the 'Regarding Measures to Promote Cultural and Tourism Consumption' (hereinafter referred to as 'the Measures'), which includes 3 aspects and 12 measures, aiming to significantly enhance the province's cultural and tourism consumption level through integrated approaches, further boosting the contribution of cultural and tourism consumption to economic development, and continuously enhancing people's sense of gain and happiness.
By 2022, 15 or more self-driving travel campsites will be built
Specifically, in terms of industrial optimization and upgrading, expanding effective high-quality supply, Jiangsu Province will create multiple cultural and tourism project brands, including guiding high-level scenic areas, tourist resorts, and characteristic small towns of tourism type, to build a number of small theaters, create a number of tourism entertainment products, cultivate 2-3 regional brand-recognized tourism entertainment boutique projects by 2022; develop cultural and tourism products and routes based on the Grand Canal, creating the 'Millennium Grand Canal·Jiangsu Charm' tourism brand; support cultural heritage sites and various museums and exhibition halls to optimize tourism functions, support the development of non-material cultural heritage theme tourism, develop cultural and tourism commodities and souvenirs with Jiangsu characteristics, etc.
The Grand Canal (Jiangsu Section).
In addition, Jiangsu Province will vigorously develop smart tourism, strengthen the application of advanced technologies such as big data, cloud computing, Internet of Things, artificial intelligence, and blockchain in cultural and tourism fields; deeply excavate red cultural resources, create a number of red tourism brands; support the construction of self-driving travel campsites, 15 or more provincial self-driving travel campsites will be built by 2022, etc.
In addition, Jiangsu Province will support the development of the esports industry, encourage esports enterprises to cooperate with tourist resorts to develop leisure and vacation esports products, support the holding of international esports competitions.
By 2022, all hot scenic spots and museums will implement a ticket reservation system
In terms of implementing measures to stimulate consumer potential, Jiangsu Province will continue to promote discounted tickets for state-owned scenic areas, encourage scenic areas and rural tourism areas to implement peak and off-peak ticket prices and weekend promotional prices, implement ticket reduction policies for special populations
At the same time, promote the implementation of scenic spot ticket reservation system, reasonably determine and strictly implement the maximum daily tourist reception scale. By 2022, all high-level hot scenic areas and hot museums will implement a ticket reservation system.
In addition, develop a batch of regular and characteristic nighttime cultural and tourism experience projects, create more nighttime cultural and tourism activities (products) brands, by 2022, build more than 30 provincial nighttime cultural and tourism consumption aggregation areas, more than 10 national nighttime cultural and tourism consumption aggregation areas
In terms of inbound tourism, further strengthen exchanges and cooperation with international tourism organizations, promote the construction of overseas Jiangsu tourism promotion centers, expand the scale of inbound tourist sources, by 2022, 12-15 overseas Jiangsu tourism promotion centers will be built
By 2022, 30 provincial cultural and tourism consumption pilot units will be built
In terms of government leadership and supporting measures, the 'Measures' pointed out that it is necessary to give full play to the guiding role of cultural and tourism financial special funds to promote the upgrading of cultural and tourism consumption, through government procurement services, include high-quality cultural and tourism products and services supply projects in the scope of special funds support, through government procurement services, etc.
The 'Measures' clarified that it is necessary to promote the construction of national all-tourism demonstration zones and provincial all-tourism demonstration zones. Promote the integration of cultural and tourism in depth, build a number of cultural and industrial and tourism industrial integration development demonstration zones, by 2022, build more than 10 provincial cultural and industrial and tourism industrial integration development demonstration zones, 2-3 national cultural and industrial and tourism industrial integration development demonstration zones, create a number of demonstration and leading integration development projects
In addition, support Nanjing, Suzhou and other cities to build national cultural and tourism consumption demonstration cities, promote the construction of international consumption center cities. By 2022, build 30 provincial cultural and tourism consumption pilot units, 10 demonstration units
Meanwhile, the 'Measures' also pointed out that it is necessary to strengthen the market supervision and management of culture and tourism, severely crack down on illegal and irregular business behavior; further improve the standardization and convenience of public facilities in cultural and tourism consumption places; strengthen the supervision of tourism transportation, urge travel agencies to use legally compliant passenger vehicles.
In terms of the implementation of the evaluation system, the Jiangsu Provincial Department of Culture and Tourism is responsible for tracking and analyzing the implementation of the measures, guide all district-level cities to establish cultural and tourism consumption data monitoring system, strengthen trend analysis and forecasting, provide decision-making basis for promoting cultural and tourism consumption.
