Yunnan: Invite Designers to Create 'Poetry and Distance'
Yunnan Net News (reporter Bi Peng) When traveling in Yunnan, which route is the most beautiful? Which route is the most healthy? Which route has the most food? The ‘Close to Nature & Peaceful Living’ Yunnan Cultural Tourism Route Product Competition will give you the answer!

Event poster. Yunnan Provincial Department of Culture and Tourism provided the picture.
On March 19th, it was learned from the Yunnan Provincial Department of Culture and Tourism that the ‘Close to Nature & Peaceful Living’ Yunnan Cultural Tourism Route Product Competition set up 5 categories of awards, with a first prize of 15000 yuan, a second prize of 5000 yuan. The submission deadline is March 31st.
This competition is hosted by the Yunnan Provincial Department of Culture and Tourism and undertaken by the Yunnan Provincial Travel Agency Association. It is open to travel agencies and other cultural and tourism enterprises in all cities and prefectures of the province, soliciting complete route products covering all aspects of food, accommodation, transportation, tourism and health, plus cultural experiences.
The route products submitted include, but are not limited to, 13 categories: Health & Wellness Tours, utilizing Yunnan’s climate advantages, combining with hot springs, forests, tea mountains, and farm stays, suitable for health treatment, cooling off, and elderly care; Study Tours, combining Yunnan’s ecology, geography, history and culture, developed for middle and primary school students’ travel; Eco-Tourism, utilizing Yunnan’s unique ecological resources, emphasizing ecological protection and exploring the themes of life and nature; Outdoor Sports Tours, utilizing Yunnan’s abundant outdoor sports resources, developed for outdoor sports tours under natural conditions with a sense of adventure or experience; Family Tours, developing educational travel routes based on family or kinship relationships; Camping & Self-Driving Tours, utilizing Yunnan’s rich self-driving routes and campsites, developed as a themed tour route; Rural Tourism Tours, upgrading rural tourism experiences, encouraging a one-village-one-product, and multiple villages linked form to develop route products mainly based on rural tourism; City Tours, with cities as the core, integrating celebrity residences, museums, memorial halls, industrial relics, etc., developed route products; Ancient Town/Village Tours, with ancient towns and villages as the main content route products; Cross-Border Tourism Tours, exploring Yunnan’s cross-border tourism resources, developing themed tour routes with cross-border tourism characteristics; Photography Tours, suitable for and even professional photographers’ tour route products; Non-Material Cultural Heritage Tours, themed around Yunnan’s Non-Material Cultural Heritage experiences; Food Tours, themed around Yunnan cuisine route products.
The competition’s judging is divided into two stages: preliminary and final. In the preliminary round, expert judging will be used to select 80 route products from all submissions for the final round; the final round will be conducted with a combination of online voting and expert judging.
The competition set prizes for excellent route products, including Excellent Route Products First and Second Prizes, Creative Route Products First and Second Prizes, and Excellent Organizational Prizes. There are 20 First Prize products and 30 Second Prize products for Excellent Route Products, 10 First Prize products and 20 Second Prize products for Creative Route Products, and 5 Excellent Organizational Prizes.
The Provincial Department of Culture and Tourism will award the winning units with prizes and medals. The prize money for the First Prize products is 15000 yuan, and the prize money for the Second Prize products is 5000 yuan. The winning route products will be promoted and sold on the ‘Tour Yunnan’ App and other platforms.
Do you have any treasured travel routes? What is your ‘poetry and distance’ in Yunnan?” Come and compete, share the beauty of Yunnan with more people. The competition submission email is: [email protected], more competition information can be found on the Yunnan Provincial Travel Agency Association website (ynlxsxh.cn).
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