16th Ningxia Lanshan Mountain Flower Festival Can Be 'Online' Enjoyed
On March 25th, reporters from the Guyuan Municipal Bureau of Culture, Tourism and Radio, Television learned that the 'Safe Tour Guyuan' 16th Ningxia Lanshan Mountain Flower Festival event will change the traditional mountain flower festival model, adopting a network online event as the main form, supplemented by offline events, interactive online and offline, and a nationwide full-scale promotional marketing form, comprehensively launching the 'No Wall is Better Than the Great Wall, High Clouds and Thin Mist Lanshan Mountain' tourism brand image.
It is reported that the Lanshan Mountain Flower Festival event is divided into Panyang County 'Terraced Field Flower Sea Charm Panyang' online flower festival, Original Town District 'Viewing Flowers and Appreciating Beauty' Peony Terrace Flower Festival, Xixing County 'Colorful Xixing Outside Beauty Seven Colored Rock Firestone' 10th Firestone Flower Festival, Lingyuan County 'Following Spring Towards the Light' Hundred Flower Rural Tourism Festival, Longde County 'Viewing Ten Thousand Mu of Flower Sea Admiring Beautiful Longde' Rapeseed Flower Festival, etc. The event's (net) online launch ceremony will be held in Panyang County Jinqiping Terrace Park in early April and will continue until July.
The event will fully utilize Douyin, Kuaishou, and short video methods to successively launch mountain flower festival information and conduct live broadcasts of the mountain flower festival launch ceremony. At the same time, it will also carry out various offline tourism product interactive marketing activities to provide motivation for the masses' income increase. On the launch day of the mountain flower festival and 'China Tourism Day' on May 19th, Guyuan's scenic areas will be open to nationwide tourists for free, and each scenic area will also formulate relevant preferential policies in accordance with its actual situation. (Reporter Dang Shu Internship Fan Fan)
(Editorial: Wu Longzhong, Wugongrong)
Source: People's Network Ningxia
Source: People's Network Ningxia
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