All Zhejiang Scenic Area B&Bs Resume Operations, Billion Yuan Red Envelopes Boost Cultural and Tourism Consumption Season
Zhejiang Provincial Tourism and Culture Promotion Center held its launch ceremony in Chunsan, Hangzhou, on March 26th (Jiang Yangye). Zhejiang Provincial Tourism and Culture Promotion Department Party Secretary and Director Chu Zi Yu said at the meeting that all scenic spots, resorts, guesthouses, and tourist towns in Zhejiang Province have now fully reopened.
Photo: Xiao Run's cherry running track in Binjiang, Hangzhou. At the same time, Zhejiang will distribute a 100 million yuan 'warm-hearted red envelopes', 1 billion consumption coupons, and 'safe and comfortable travel' insurance products, inviting tourists from all over the country to appreciate the beautiful scenery, harvest spring tea, taste local cuisine, and stay in guesthouses.
This means that from the ancient towns and villages in North Zhejiang, to the rural landscapes in South Zhejiang; from the mountains and waters in West Zhejiang, to the coastal fishing villages in East Zhejiang, everywhere is full of lush green mountains and rivers, and picturesque scenery.
Photo: Zhejiang Provincial Tourism and Culture Promotion Department's tea garden in West Lake, Hangzhou. At the launch ceremony, the 'Eight Hundred Eighty Thousand' tourism series products were released, including 'Hundred Counties Thousand Bowls' food tourism, 'Hundred Counties Thousand Scenery' ecological tourism, 'Hundred Counties Thousand Villages' rural tourism, 'Hundred Counties Thousand Rooms' safe tourism, 'Hundred Counties Thousand Products' shopping tourism, 'Hundred Counties Thousand Festivals' joyful tourism, 'Hundred Counties Thousand Halls' cultural tourism, and 'Hundred Counties Thousand Networks' cloud tourism, covering Zhejiang Province's various high-quality tourism resources.
In addition, Zhejiang also released 12 categories of high-quality tourism routes, 99 routes, including rural tourism, red tourism, intangible cultural heritage tourism, etc. The series of activities include Dragon Boat Festival races, Fishing Festivals, Xia Xueba's Opening Tour Festival, Farmer's Harvest Festival, and 'My Hometown in Hangzhou', 'A Date with Huzhou', 'Chasing the Sunlight to Tiaozuo' – these activities are helping to promote post-epidemic tourism development.
It is reported that 798 A-level scenic spots in Zhejiang Province will be open to nationwide medical personnel for free, and Zhejiang's guesthouses will jointly offer 50,000 free rooms to nationwide medical personnel. It is worth noting that the 'warm-hearted red envelopes' will be distributed through 'ZheLi Good Fun' in conjunction with Alibaba's Alipay, Dianping, Flight, Ele.me, and Gaode Map, as well as Meituan and WeChat, including food coupons, discounted scenic entrance tickets, 1 yuan buys 5A entrance tickets, and free facial recognition access.
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