Why Wuzhen Leads the Way: As a Model Ancient Town, What Makes Wuzhen So Popular? Tourists: Unified Standards, Authentic Flavors
Wuzhen, a place you've never left.
Jiangnan water is soft and charming, Jiangnan has many ancient towns. Among the many ancient towns in Jiangnan, if you ask you to favor one, most people will give the answer Wuzhen. Regardless of whether you have been to it, 'Wuzhen' has already rooted in the hearts of Chinese people. Just mentioning 'water town' first thought of 'Wuzhen'

Why does Wuzhen have such an influence? Perhaps it's from the impression left by reading textbooks since childhood, perhaps it's the beautiful scenery of living by the water, or perhaps it's also related to Wuzhen's management and marketing model
After visiting many water towns, I haveWuzhen's experience is well-organized , this is also the reason why many influential conferences are held in WuzhenWuzhen, it has already become a symbol of ancient town culture. The beauty of Wuzhen is not in its originality, but in the Jiangnan water town's lingering and well-protected atmosphere and the orderly ancient town culture. Compared with other ancient towns, Wuzhen is more like a commercial immersive resort

Wuzhen Post Office
Wuzhen's 'Before and After Life'
Wuzhen is located at the junction of Zhejiang and Jiangsu provinces, belonging to the city of Tongxiang, Zhejiang. Its history can be traced back to 7000 years ago of the New Stone Age, it is a very ancient townHere the terrain is flat, with many waterways, and the water area is vastThe inland waterway is like a cross, dividing the town into four areas east, south, west, and north, in the ancient times people built fences around the outside for defense and the safety of residents, so now it is called east, south, west, and north fence

All the houses are built beside the water, built by the river, and travel to and from the outside world by boatThe convenience of waterways created the prosperity of Wuzhen in the ancient times, it was a major trading town in the Jiangnan region, belonging to Huzhou Prefecture. Famous things such as 'Lake Lamb' and 'Lake Pen' were transported along this waterway, so Wuzhen was known as 'Fish and Rice Town, Silk Town' but this single waterway factor caused Wuzhen to fall behind in the modern era

When the main traffic arteries no longer rely on waterways, Wuzhen lacks spacious roads for communication with other regions, and gradually lost its trading status
Wuzhen Night View
In 1999, Wuzhen established Wuzhen Ancient Town Protection and Tourism Development Management Committee, under the leadership of Chen Xianghong, Wuzhen's tourism resources were developed. Currently, Wuzhen's tourism is divided into three areas: East Town, West Town and Village

Wuzhen's development model is worth learning, it did not demolish and rebuild ancient towns, but tried to maintain its original appearance, repaired old buildings in old ways, such as windows were painted with instead of paint, and the roads were made of blue stone. While preserving the original objects, it introduced modern appliances to suit modern people's living needs
Old Windows
Wuzhen's management is unified, accommodation is the same. If you want to live in these three scenic areas, you can book hotels and homestays on the Wuzhen official website. Wuzhen small shops and homestay owners are all Wuzhen staff, there are no 'locals', they are all trained and arranged. Hotels and homestays also meet standards and regulations, Wuzhen's accommodation is slightly more expensive but the experience is very good
Homes among the Streams
The whole town is well-organized, and it's a place where people live among the streams. It's not just a 'town', it's working hard to become a cultural symbol, a condensed image of Jiangnan water town. Although it is commercial and modern, it is also rustic and inherited, a combination of ancient and modern



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