Accelerate Deep Integration, Create a Place Where Those Nearby Are Pleased and Those Far Away Come
District Government Affairs
Recently, Xinde Street has combined with the difficulties encountered by tourism enterprises in the area in terms of development and how to seek breakthroughs, and on-site ‘hand-holding’ to address tourism enterprise development problems, implementing scientific measures. It strengthens the planning and coordination of cultural and tourism integration, promoting in-depth cultural and tourism integration, while maintaining the characteristics of tourism projects, actively exploring diverse cultural tourism features, expanding cultural tourism functions, and meeting diverse cultural and tourism development needs.
In recent years, the agglomeration effect of the tourism industry has gradually emerged, becoming a ‘golden name card’ for the street’s economic and social development. However, compared with other towns and districts, the street’s tourism development still has some distance to go. How to walk the road of cultural and tourism integration, and how can the Xin De tourism industry accelerate its development?
Cultural and tourism integration ‘adds’ to culture and ‘empowers’ tourism, promoting the deep integration of culture and tourism, and harmonious coexistence. This will produce a ‘1+1>2’ effect. Firstly, deeply explore the cultural connotations of the district’s tourism resources, using petroleum culture, red culture, and rural culture to nourish tourism, continuously improving the quality of tourism and achieving the strong and sustainable development and expansion of the tourism industry. Secondly, transform the abundant petroleum culture resources of Oil City, Zhouliao red culture, and rural elements into tourism features, expanding tourism space, further promoting cultural and tourism integration, and promoting the integration of oil and land culture.
The street, seizing the opportunity of ‘building a national petroleum culture city’, is putting in painstaking efforts to enhance the street’s popularity, business atmosphere, and vitality. It coordinates and links up, accelerating cultural strengthening. Focusing on planning guidance, it does a good job of ‘culture + tourism’ and ‘tourism + culture’. Focusing on project support, it grasps the packaging and planning of core cultural and tourism resources, implements projects, creates brands, and creates specialties. Cultural and tourism integration needs to ‘build a nest and attract birds’, playing to its own strengths and advantages, implementing location-based policies, deeply exploring the cultural heritage of the district, creating a ‘oil-land hand-in-hand, Rongrong and together’ petroleum-land cultural integration brand, and deeply absorbing external and district cultural and tourism talent, projects, and brands.
Culture is the soul of tourism, and the two are mutually supportive and promote each other. The development of culture and tourism has great potential, focusing on the happy life of Oil City people, accurately positioning, finding the right direction, telling the stories of Oil City’s economic development, social progress, and life changes – ‘from saline-alkali land to black gold’ – to enhance Xin De’s urban quality and style, highlight Xin De’s cultural and tourism brand, and make Xin De a beloved ‘poetic and distant’ place for many people, a beautiful Xin De for those who come close and those who come far.
Source: Wang Peng
Layout: Fei Fei
Submission email: [email protected]
