An Analysis of Common Black Market Tactics (Scan Codes) in White Liquor
Scan to know the price, the higher the declared price, the more face when giving gifts. It also creates a show-off capital when having dinner, and a sense of grandeur to display in front of relatives and friends.
As the saying goes, one price equals one quality, and those who love to drink know that you won't get good stuff if you don't spend a lot of money.
So, many wines have a QR code on the bottle or packaging when they leave the factory. Some people just happen to pick it up and scan it. The sky-high price they scan is shocking to the guests, and it's a pleasure to have a face, isn't it!
Indeed, a product with a high-end package and a high scan price can really arouse consumers' buying desire.
The real price is probably only known to those who have bought it.
When it comes to wine, out of the nation's hundreds of millions of wine lovers, probably less than one percent really understand wine. Even I, who makes wine, can't say I know everything because I mostly know a little bit about fragrant white wine. As for clear aroma and fragrant aroma, because I don't drink them often, although I know some characteristics, I absolutely can't claim to be an expert.
Ordinary consumers buy wine just by looking at the brand or listening to introductions, and following the trend. This is also the normal choice of most people, otherwise those big brands wouldn't have a reputation.
Scan price doesn't represent the real price, it's just a concept.
Because the person who created the code controls the price on it. If the boss says one thousand, it will show one thousand. If the boss is just showing off and says it's free, the QR code creator is not wrong.
So, whatever price you scan is the same as what the boss tells you.
As for why the scan price is set, besides face and demonstrating value, there is no other use.
That's self-evident.
The price of wine really varies.
If you just calculate the material cost, white wine is not expensive. Those wines that sell for hundreds or thousands of yuan are compared to those that cost 0.6 yuan and sell for one yuan, it's a huge profit! It's not an exaggeration to say that they're setting prices to the max!
Because the material cost is only a few tens of yuan, why sell it so expensive?
Actually, there are many hidden costs that people don't know here.
The editor is a little tired today, and we'll continue next time.
Welcome and look forward to your attention.
