Expose Fake Claims in the Chinese Liquor Industry! China Baijiu Top 100 Ranking – Jiannan Spring, Jinju, and Niu Lan Shan Surprisingly Missing?
Recently, CNISA's Global Brand Ranking Verification released the 'China Baijiu Top 100' ranking of China's 'Zhongcheng' Global Brand List 2020, and the ranking actually left even journalists familiar with the Chinese liquor industry completely baffled. Overnight, the Chinese baijiu industry experienced such a significant change.
In this ranking released by big data calculation of brand index, Moutai, Wuliangye, and Yanghe, still occupied the top three positions. Luzhou Laojiao ranked fourth, and Jinye entered fifth.
Many Chinese baijiu companies in the hundred billion-level camp were squeezed out of the top ten. Old Village Master, Wenjun Liquor, and Ordos Liquor surprisingly entered the top ten. Shandong Name Bamboo Wine, ranking eighteenth, who knows where Shandong Name Bamboo Wine is? What baijiu brand does it produce?
Guigong entered sixteenth, Fenjiu entered seventeenth, and Guotai entered forty. I can laugh at it. Jiannan Spring, Jinju, and Niu Lan Shan were not on the list, which made people question the fairness and impartiality of the list.
Zhongcheng Brand Laboratory CNISA is a strategic cooperation platform led by independent brandologist Wei Yiguang, jointly organized by Zhejiang University, Zhejiang Hechen Credit Management Co., Ltd., and Zhongcheng Brand Assessment Center (China) Co., Ltd. Its mission is 'to use data to testify and disseminate brands for the world'
'Autonomous research and development of the 'Brand Cloud Calculation System' is based on market structure brand engine model······can online calculate any brand's value, ensure its independent, fair and authoritative.' This is the quoted website slogan.
However, from the list, it cannot be denied that it raises questions about its fairness and authority. Old Village Master, Wenjun, Old White Dry, these are all Chinese baijiu camp regulars, although they have never been in the top rankings. And Shandong Name Bamboo Wine, ranking eighteenth, Henan Langchun Liquor, the twentieth Shandong Xuanhe Liquor Group, twenty-three Handan Yong Bifen Liquor, twenty-four Danquan Liquor, and twenty-six Liu Ling Zui Industry, are based on revenue? Brand power? Brand value? Or competitiveness?
I sacrificed my entire weekend break to re-review the China Alcoholic Association, China Liquor Circulation Association, and China Light Industry Union's rankings from 2015-2019, totaling nearly 30 rankings. Name Bamboo Wine, Xuanhe Group, Yong Bifen Liquor, Danquan Liquor, and Liu Ling Zui Industry were not in the top 30.
2015-20193030
