Background: White liquor competition is fierce, and product selling points are difficult to highlight.

Objective: Rapid circulation, avoid competition, community explosion to increase profit points.

This solution is applicable to liquor, clothing, shoe stores, etc. retail industry.

Currently, almost all industries exist with homogenization competition problems, and the liquor industry is particularly prominent. High-end liquor is almost occupied by Moutai and Wuliangye. Other liquors exist regionally, basically occupying one or two brands in a city, and new categories are difficult to seize the market. Many liquor agents’ money earned from liquor ten years ago has basically been occupied by inventory, and cash flow is becoming increasingly pessimistic. Even with such market conditions, many people still invest heavily in liquor because it is a ‘high-profit’ industry.

Mr. Zhang is one of them. In 2018, he transitioned from other industries to liquor. Firstly, he considered the profitability of liquor, and secondly, considering his many years of experience in business and numerous friends, investing in the liquor industry wouldn't be as bad as losing money!

People are often deceived by blind optimism. Mr. Zhang quickly realized this when faced with reality because many businesspeople have several friends who do liquor. The initial hope of quickly stocking up through friends has turned into a bubble!

Mr. Zhang's liquor has become stuck in inventory in warehouses, and sales haven’t increased. But warehouse fees, salaries for several sales representatives, and other fixed costs are still constantly increasing. Mr. Zhang is under increasing pressure and is looking for a way out. Here, we will directly announce Mr. Zhang’s inventory solution.

First, Mr. Zhang’s liquor was not supplied to hotels, mainly supplied to supermarkets and convenience stores because of brand issues, and sales were very low. However, many consumers gave positive feedback on the product’s taste. With this foundation, the design of our scheme started to become clear.

First step, do topic lead: purchase 398 yuan white liquor, grab Huawei p30 (Huawei p30 was just launched, and it was very popular)

Second step, integrate channels: after creating the topic, you must have a transmission channel, and you must have a precise channel. Mr. Zhang, following the guidance of the scheme, found several local shops that were doing relatively well, and he talked to the shop owners. It's not a good idea to directly find hotels to buy liquor because hotels are most lacking in liquor. Here’s a basic negotiation technique: start with a loss to be benevolent, and others won’t refuse you. Integrate hotel channels, first how to solve the pain points of hotels!

One of the pain points of hotels is insufficient customer loyalty because of intense homogenization competition, so to attract customers, hotels are constantly doing activities. Mr. Zhang found the hotel boss and proposed a scheme to give the hotel a mobile phone to help the hotel lock customers, and here the mobile phones, gifts, and activity schemes are all provided by Mr. Zhang, the only condition is to sell Mr. Zhang’s liquor. Specific scheme:

Buy 198 yuan ×× brand white liquor 2 bottles, you have the opportunity to participate in the draw for a Huawei p30 mobile phone

1. 2 people build groups for each unit, the boss enters the group to send red envelopes, ranking by luck, the best lucker gives a first prize of 3000 yuan Huawei p30 + 10 sets of specialty fish head pot

2. Everyone can participate multiple times (every purchase of 2 bottles, participate once) you can place orders directly in the group, and pay to enter a new group

3. 5 second prizes for 5 people, get an air purifier + 10 sets of signature dishes

4. 10 third prizes for 10 people, get 5 sets of fresh fruit juice

5. 4 lucky prizes, give 5 cans of Wang Lao Ji + 5 bottles of beer

6. The activity is supervised by a notary public, and if one is false, ten are compensated, and it is fair and just

Note: All products in the store must be used in the store

......

Through this scheme design, it benefits multiple parties. The shop owner is willing to promote this activity because the activity has a strong impact and can continue to help the shop lock customers. The customers who participate in the activity also get a sense of value, not only getting the product, but also getting extra rewards.

For the shop owner, this activity also increases their profit points:

1. The fan group established during the activity can be used to introduce third-party stores, and the third-party stores pay a certain fee.

2. The advertising space on the liquor packaging can be developed, and third-party payment can be used to introduce third-party stores.

2. Liquor outer packaging development advertising space, third-party payment, to introduce third-party stores