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The TV series ‘A Small World’ Premieres, Kicking Off a New Chapter for Linze’s Comprehensive Tourism Development

Zhangyi Net Linze News: Recently, with the popularity of the television drama ‘A Small World’, the Linze County 5A-level tourist resort of Seven-Color Danxia, Danxia Village Tourism Resort and Deyuan Farm have frequently appeared on CCTV Silver Screen, attracting the attention of people across the country, injecting strong momentum into the all-tourism development of the whole county. “Wow, I’ve always wanted to see the natural wonders of Linze. Today, I saw your beautiful ‘Danxia Village’ like a painting on TV, and the lively harvest festival! Ying, you can’t go out on a long trip this year, wait for me to receive you! When I have time off, I will definitely rush there first!” Comrade Jia Caiying, a cadre in Pingchuan Town, called her university classmate Ying from Fujian University to say this.

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“Well, I can’t go anywhere this year for the National Day holiday, I’ll just stay at home to receive university classmates. Maybe we can hold a graduation party in Linze to celebrate our 13th anniversary!” Jia Ying happily said.

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In recent years, Linze County has accelerated the construction of ‘Tourism County’ and, according to the development idea of ‘one leader, one center, four corridors, and four plates’, it has tightly focused on 10 key elements such as Seven-Color Danxia, Black River, Desert, and Red Heritage Sites, creating a cultural tourism complex that integrates tourist services, characteristic catering, and folk experience. It is working hard to create a new situation of all-tourism development and rapid development. It promotes the implementation of the ‘Tourism +’ strategy, maximizes the integration of tourism resources, unearths cultural connotation, and makes all-out efforts to attract investment and cooperation between government, local government, and courts. It focuses on developing red tourism, study tourism, health tourism, and enhances the momentum of tourism industry development. Following the idea of characteristic, diversified, and excellent development, it continues to extend the chain of rural tourism, and builds 17 rural tourism demonstration villages and points, including Hai Sheng Leisure Park and Wang Jia Dun Village, and Honggou Village was selected as one of the first batch of national rural tourism key villages, further improving Linze’s tourism influence and fame. It strengthens cooperation with travel agencies for promotion, accelerates the development of smart tourism, and regularly holds large historical drama performances such as ‘Returning to the Dao of Zhangyi’ and meticulously organizes events such as ecological marathon and farmer’s harvest festival, creating a beautiful business card of ‘Colorful Village and Linze in the Painting’ and working hard to create a new situation of all-tourism development.

According to statistics, the county received 842.41 million tourists in 2019, with a total tourism revenue of 59.21 billion yuan, an increase of 27.6% and 31% respectively. The number of tourists is expected to increase further in 2020. (Shi Jianli)

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